How Avalon Helped a London Station Car Park Bounce Back After Covid

This station car park, with over 200 spaces, serves a busy London commuter line. It’s owned by a third-generation family business that prides itself on great customer service. When they were looking for a partner to help modernise their car park, they chose Avalon because our values aligned — and they could tell we weren’t like the other parking companies.

The Challenge

Before the pandemic, the car park was full every day. Most customers were regular commuters on monthly plans, and revenue was steady. But when commuting habits changed after Covid, usage dropped sharply and so did income.

To adapt, the owners switched to daily charging. However, without any supporting tech, this quickly became a time-consuming admin burden for the team.

The goal was clear: bring revenue back to pre-Covid levels while keeping the friendly, customer-first feel that the business had built over many years. Issuing Parking Charges should be a last resort and kept to a minimum.

The Solution

We introduced a smart, tech-led solution designed to boost revenue and make life easier for both customers and the team:

• Installed an ANPR camera and a pay station, along with clear signage to keep everything compliant

• Brought in our app-only system, which makes it easy to pay with a quick QR code scan — including Apple Pay and Google Pay

• 90% of customers now use this method, preferring the convenience over traditional options

• Simplified the tariff structure and introduced flexible saver passes to match modern hybrid working patterns

• Launched a local marketing plan to raise awareness of the car park:

  • Bright, bold directional signage to help drivers find the site from the main road

  • A large branded billboard facing the station platform

  • Email marketing, local mailouts, and a targeted social media campaign

  • Partnerships with local businesses to promote parking and bring benefits to regular users, improving customer loyalty.

The Results

Within just three months, revenue had increased by 60%.

Customers now have a much easier way to pay, and the business has a system that runs more smoothly with far less admin. The site feels fresh, professional and easy to use — but still keeps the friendly, personal touch the owners care so much about.

Looking to modernise your car park? Let’s talk about how we can help you grow your revenue and improve the experience for your customers.