How Avalon Optimised Parking for 800 Spaces and 16 Retailers

A bustling retail park spanning 230,000 sq ft with 800 parking spaces needed a smarter solution to ensure fair access for genuine shoppers and optimise parking for 16 national retailers including Currys, Halfords, McDonalds and Starbucks. Avalon stepped in to transform parking management and deliver a better experience for both retailers and visitors.

The Challenge

The retail park was facing several parking issues:

• Non-customer vehicles were occupying spaces, leaving genuine shoppers struggling to find parking.

• Store managers and staff found it difficult to track vehicle registrations and manage parking efficiently.

• Without a clear management system, there was no easy way to resolve issues in real time.

The Solution

Avalon worked closely with the retail park to introduce a technology-driven, customer-first approach. Our solution made parking management simpler, more efficient, and provided a smoother experience for all involved.

Implementing ANPR & Clear SignageWe installed an ANPR camera system and clear signage across the site to ensure only authorised vehicles parked in the correct spaces. This gave better control and reduced parking abuse.

Vehicle Management SystemTo streamline parking management, we introduced our user-friendly cloud-based Vehicle Management System. Store managers were trained to use the system, allowing them to keep vehicle registrations up to date without needing to contact Avalon directly. This removed unnecessary admin and kept everything running smoothly.

Streamlined Access for RetailersEach retailer was given access to the system with a master username and password, plus the ability to delegate responsibilities to other staff via self-service user IDs. This made parking management more flexible and easy to control.

Real-Time Data InsightsThe site owner and managing agent gained access to valuable parking data, including:

• Daily traffic flow

• Dwell time monitoring

• Repeat visitor frequency

These insights enabled them to track parking usage in real time, optimise car park space, and gain a deeper understanding of customer patterns. The system also allowed for the quick resolution of any PCNs, with the ability to cancel them directly from the online portal.

The Results

• More space for shoppers: Genuine customers were able to park more easily, enhancing their shopping experience.

• Efficient operations: Retailers gained more control over parking without the need for constant communication with Avalon.

• Data-driven decisions: Real-time insights enabled smarter parking management and optimisation.

By focusing on a fair, tech-driven approach to parking, Avalon helped this retail park provide a better experience for both shoppers and retailers, ensuring that spaces were used efficiently and effectively.

Want to improve your parking management? Request a call today!