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Privacy Policy

Last updated: 22/03/2025

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Avalon Technology Ltd t/a Avalon takes your privacy seriously. This privacy policy explains how we collect, use, and protect your personal data.

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Who We Are

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Avalon Technology Ltd

7 Bell Yard

London

WC2M 2JR

Email: dpo@avalonparking.com

Phone: 03333 050 130

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Avalon Technology Ltd is the data controller. ICO registration number ZB291873.

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If you have any questions or complaints, or would like to exercise your rights under data protection legislation (see below), please contact the data controller in the first instance by email at dpo@avalonparking.com. We will respond to your request within one month of receiving it.

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If you feel we were unable to resolve your complaint, and we cannot agree on the matter, you can contact the Information Commissioner’s Office via https://ico.org.uk.

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Your Rights

 

You have the right to request access to and obtain a copy of the personal data we hold about you, as well as to request correction of the personal data should you believe it to be inaccurate or incomplete.

We may need to request specific information from you to help us confirm your identity and safeguard your privacy.

Your right to obtain a copy of the data we hold on you is free of charge, but we reserve the right to make a reasonable charge should any requests be excessively frequent or disruptive. We will inform you of this should the situation arise.

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Changes to this Privacy Policy

 

We may update this policy to comply with changes in legislation or to accommodate future business requirements. The date of this policy is stated at the top, and this policy will remain in effect until an updated version is published.

 

Data We May Collect

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If you register on one of our parking payment platforms or park at one of our managed sites, we may collect the following personal information:

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  • Identity data: First and last names, title, vehicle registration mark, other vehicle details, username, password, and images of your vehicle and occupants.

  • Contact data: Email address, telephone numbers.

  • Transaction data: Information about payments you have made and the services you have purchased.

  • Vehicle data: If your vehicle is identified as being in contravention of the terms and conditions at a managed site, we may request the following details from the DVLA: the name and address of the registered keeper. If the registered keeper transfers liability for a Parking Charge Notice (PCN), they may provide us with the details of the nominated driver or hirer, including their name, address, email address, and telephone number.

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If you contact us through our website forms, we may collect the following personal information:

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  • Driver Support Form:

    • Identity data: First and last names

    • Contact data: Email address, phone number

    • Vehicle data: Vehicle registration (number plate)

    • Location data: Car park address, postcode

  • Request a Call Form:

    • Identity data: First and last names

    • Contact data: Email address, phone number

    • Location data: Car park address, postcode

  • Competition Entry Form:

    • Identity data: First and last names

    • Contact data: Email address, phone number

    • Location data: Car park address, postcode

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How We Collect Your Personal Data

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Most personal data we collect and hold will have been provided directly by you via various channels:

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  • When you enquire or contact us about products or services

  • When you sign up to one of our systems

  • When you make a payment using one of our systems

  • When you appeal a Parking Charge Notice (PCN)

  • When you pay a Parking Charge Notice (PCN)

  • Use of our website or other online services

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We may also collect personal information indirectly, such as through cookies, third-party suppliers, publicly available databases, the DVLA or the Independent Appeals Service.

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How We Use Personal Data

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All data collected will be used in accordance with the General Data Protection Legislation (GDPR). Your data may be used for the following purposes:

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  • To fulfil our contractual obligations to you.

  • To comply with legal or regulatory obligations.

  • To pursue our legitimate interests, including sending marketing communications to you, where you have provided your consent.

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Marketing Communications: By ticking the box beneath forms on our website, you give consent to receive marketing emails from us, which may include promotional offers, updates, and news about our services. These emails will be sent using MailChimp, a third-party provider. You can unsubscribe from these emails at any time by clicking the unsubscribe link in each email or by contacting us directly.

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How We May Share Information with Others

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We do not share your data with third parties for advertising or marketing purposes, except for using MailChimp to send email marketing communications.

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There may be occasions when we are required to share information with others including:

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  • DVLA for the purposes of auditing our services, providing justification for any VRM lookups.

  • Accredited Trade Association (ATA) approved operators for the purpose of issuing Parking Charges.

  • Any Independent Appeals Service, for the purposes of reviewing and deciding your appeal.

  • Trade Associations such as the British Parking Association or Independent Parking Community for the purpose of auditing our compliance with the Private Parking Code of Practice.

  • Debt recovery agents for recovery of debts due to us.

  • Solicitors for enforcing contracts or dealing with enquiries requiring legal advice.

  • Mailing providers for the purpose of printing and mailing correspondence.

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How We Store Your Personal Information

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We store your information securely using appropriate security measures. All employees are subject to a strict confidentiality agreement.

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We retain your data only for the minimum period required to fulfill our contractual obligations, legal requirements, or to recover debts due to us.

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We store your data in two key systems:

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  • MailChimp: We use MailChimp to store and manage email marketing contacts. Your email address may be stored here for the purpose of sending marketing communications.

  • Bigin CRM: Your data is also stored in our internal Customer Relationship Management (CRM) system, Bigin, to help us manage customer interactions, support requests, and other business processes.

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For vehicle registration data:

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  • Permitted parking: Vehicle registration data will be held for as long as the client remains active.

  • Non-contravention: Vehicle registration data captured via camera that has not been in contravention will be retained for 90 days.

  • Contravention: Vehicle registration data related to a contravention will be retained for up to six years to facilitate debt collection and enable audits by the DVLA.

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Cookies

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We use cookies on our website to improve user experience and for analytics purposes. By consenting to the use of cookies, you agree to our use of cookies for these purposes. You can manage your cookie preferences through your browser settings.

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